London Dada work 545; Supermarket Juxtaposition, Installation no 3. The Scales of the Problem

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Supermarket Juxtaposition, Temporary Installation no 3 –
“The Scales of the Problem”
( Digital image composite; Display location / date; Sainsburys, Tower Hamlets 17.35pm 3.11.11 )
c. Michael St. Mark 2011

Set of mechanical weighing scales placed on lower shelf of confectionary products section.


( Click to enlarge the collage.)

In what we believe to be the first works in a new genre within Installation Art,
purposely-selected items from diverse product aisles within a large
public retail environment are brought together and juxtaposed to create
surprise thought-provoking dichotomies in the minds of unsuspecting
passing shoppers, and in so doing breaking down preconceptions from
advertising or brand image; revealing certain uncomfortable – or humorous – realities

Text taken directly from the GU cheesecake range packets ( 2nd from top left shelf )

” PLEASURE IS EVERYTHING
GIVE IN TO HAPPINESS
REJECT PROPRIETY EMBRACE VARIETY
PRUDENCE IS SOOO 1658
LIFE IS FLEETING, CLASP IT HARD WITH BOTH HANDS
SEEK DELIGHT
TRUST YOUR IMPUSES
ORDINARY IS POINTLESS
BREAK FREE
ALL HAIL THE GU DECADENTS

comment;
Fine, but how much of that stuff can you do when you’re 25 stone with type 2 Diabetes on board?

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4 thoughts on “London Dada work 545; Supermarket Juxtaposition, Installation no 3. The Scales of the Problem

  1. Pingback: London Dada work 558; Supermart Juxtaposition no 5 – Advent Calender, countdown to slaughter. | LONDON DADA

  2. Pingback: Work No. 755: Type II Warren ( Easter Special ) | LONDON DADA

  3. 25 stone and type 2 Diabetes, i wonder how many people in this country that will apply to by the end of this century? Going by the range of fattening foods thrust under our noses by Supermarkets who don’t give a damn about the nations health the number will be huge.

    Don’t give in to all the hype, the makers of these decadent foods only want your money they don’t really believe all the claptrap they print on their boxes, take control of your health you people out there, you only get one go at it.

    Like

    • A greed ( 🙂 )… that unashamed anti-health propaganda should be banned in the same way as ” The great tasting cigarettes of Marlborough Country” would be. In fact health warnings should be considered for confectionary products with high sugar and flour content ( GU branded food here has over 30% pure sugar by weight ).
      Thanks for the support, Mrs B.

      Most folk, online or off, don’t seem to give a flying duck.

      Like

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