London Dada work 545; Supermarket Juxtaposition, Installation no 3. The Scales of the Problem

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Supermarket Juxtaposition, Temporary Installation no 3 –
“The Scales of the Problem”
( Digital image composite; Display location / date; Sainsburys, Tower Hamlets 17.35pm 3.11.11 )
c. Michael St. Mark 2011

Set of mechanical weighing scales placed on lower shelf of confectionary products section.


( Click to enlarge the collage.)

In what we believe to be the first works in a new genre within Installation Art,
purposely-selected items from diverse product aisles within a large
public retail environment are brought together and juxtaposed to create
surprise thought-provoking dichotomies in the minds of unsuspecting
passing shoppers, and in so doing breaking down preconceptions from
advertising or brand image; revealing certain uncomfortable – or humorous – realities

Text taken directly from the GU cheesecake range packets ( 2nd from top left shelf )

” PLEASURE IS EVERYTHING
GIVE IN TO HAPPINESS
REJECT PROPRIETY EMBRACE VARIETY
PRUDENCE IS SOOO 1658
LIFE IS FLEETING, CLASP IT HARD WITH BOTH HANDS
SEEK DELIGHT
TRUST YOUR IMPUSES
ORDINARY IS POINTLESS
BREAK FREE
ALL HAIL THE GU DECADENTS

comment;
Fine, but how much of that stuff can you do when you’re 25 stone with type 2 Diabetes on board?

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