the everyday
c. Michael St.Mark 2012
At the Sainsbury’s mega store in Welwyn Garden…enlargement is essential for the full purport of the image
.
Gradually, imperceptibly, the majority are brainwashed by the mainstream media into a world of daily conformity to a global commercial stereotype
where each individual is encouraged to view themselves as paramount to any other ( Divide and Rule. )Where each one becomes
dedicated to their own personal individual gratification at any expense to others, thus becoming
ideal consumers. This naturally involves a disconnect from the reality of another’s life.
A world therefore, where the vulnerable – the unborn, the young, the disabled, the elderly and the millions of imprisoned factory-farmed animals – are prone to abuse. And where human tragedy ( Milly Dowler in extremis ) simply becomes another commodity to be sold for profit.
* Update May 2014. The term ” The Everyday” – coined here by Michael St. Mark in 2012 – now in common usage.
* Update 2024, screen-save from White Cube’s commentary on Danica Lundy’s exhibition
White Cube mimicry
Second in the social commentary series ” What is becoming of us?”
LONDON DADA 