Aesthetics Antitheses 1 ( HD widescreen edition )
c. Michael St.Mark 2011

Context

Flat Screen television wall mount brackets on display in-store at John Lewis from earlier this year. First in a new dAda series bringing to the viewer’s attention the intrinsic design purity of purely functional day-to-day items where no thought whatsoever  has gone into making the finished product in any sense fashionable or attractive. This, in itself lays bare the mechanical engineering processes behind the objects’ manufacture which are free from the limited constraints of time-honoured fashion or individual preference. Curiously, here they are also the very antithesis of the objects they are designed to support – hidden,  unwatched, un-noticed,  and utterly divorced from even remote social interaction. This, also in itself,  imbues the objects with an unconscious  power. ( The artwork itself is presented in HD widescreen format to invoke further intrigue )